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40,000 – 50,000 patrons attend Gateway performances per season on Long Island. The Gateway Playhouse has a diverse audience draw from Nassau, Suffolk, NYC and its boroughs, as well as New Jersey and Westchester County. The highest concentration coming from Central Suffolk County and Eastern Nassau County.
Darker markers represent higher concentrations.
The Long Island median household income remains higher than the national average at $137,000. Theatre ticket buyers are often from middle to upper economic backgrounds.
The typical theatre goer is represented by an older demographic of 40+ years of age, however, the current average age of theatre attendees has dropped to approximately 40.4 years old, reflecting an influx of younger audiences in recent years.
Typically, female patrons represent the highest percentage at 65.4%. Male patrons represent 31.1% and people who identify as non-binary, gender fluid, transgender or other represent 3.5%.
Attendees of theatre audiences typically have a higher level of education, aligning with income and engagement levels observed in similar cultural activities. 86% of those aged 25 or older have completed college and 43% have completed graduate school.
Among surveyed theatre attendees, 55.4% reported attending at least two performances per year. Avid attendees, who attended 5 or more shows, comprised 4.9% of the audience but accounted for more than 30% of ticket sales.
A vast majority (95%) expressed their likelihood to attend another theatre performance in the future, with 42% planning to do so within a three month span.
The majority of theatre goers attend with family and friends. Men are more likely to attend with a spouse, whereas women are more likely than men to attend with friends or other family member.
Whites continue to represent the majority of theatre goers, however diversity among theatergoers has increased, with Black, Asian, Hispanic/Latin, Middle Eastern, Indigenous, and People of Color attendees now making up 29.4% of the audience, the highest percentage to date.
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